ABOUT US
Where Craftsmanship Meets Innovation
Welcome to New Dawn Parfums — where craftsmanship, innovation, and passion come together to redefine the fragrance experience in India.
Our Mission
At New Dawn, we believe that everyone deserves to smell extraordinary. Our mission is to deliver world-class perfumes crafted with the highest standards, while keeping them affordable and accessible. Every fragrance we create carries 30% oil concentration — a mark of exceptional richness and longevity rarely found in this segment.
30%
Oil Concentration
12+
Hours Performance
100%
Premium Quality
Engineered for Excellence
Designed for the Indian climate and beyond, our perfumes feature our proprietary Time Lock Technology — ensuring a powerful 12+ hours of performance even in the country's hottest regions. Each scent is engineered with precision, balancing premium quality oils that can thrive even under intense Middle Eastern heat.
Proudly Indian, Globally Competitive
While many still look toward international designer brands, we are proud to represent an Indian brand that dares to stand shoulder to shoulder with the world's best. With every spray, New Dawn Parfums delivers beast mode performance, elegance, and authenticity — redefining what Indian fragrances can be.
This is New Dawn
Smell your best. Feel unstoppable. This is the beginning of a new era.